“I aim to bring a unique blend of creative vision and data-driven analysis to every event. It’s about crafting experiences that are both impactful and measurable.”

Archana Jerath is a data-driven strategist with over 25 years of leadership experience specializing in event strategy, market expansion, and revenue growth. As Co-Founder of Disrupt.Grow, she aligns event portfolios with business goals, blending creativity and analytical rigor to deliver high-impact, innovative experiences.

Archana’s expertise spans large-scale hybrid events, intellectual properties (IPs), and sponsorship strategies across global markets. She leverages Six Sigma methodologies to optimize audience engagement, content innovation, and operational excellence, consistently driving measurable business results, including multimillion-dollar revenue generation.

Key Highlights:
Led multi-format events and IPs across geographies, driving four-digit growth and market expansion.
Proven success in strategic partnerships, optimizing sponsorships, and acquiring global audiences.
Strong leadership in stakeholder management, collaborating with C-suite executives, sponsors, and industry partners.
Expertise in data-driven decision-making, content innovation, and event optimization for maximum ROI.
Passionate about leveraging emerging trends and technologies to design innovative event strategies.
Launched and expanded global event portfolios, generating multimillion-dollar revenue through strategic audience engagement.

Core Skills:
Event Strategy & Growth
Hybrid Event Design & Innovation
Sponsorship Optimization & ROI
Market Expansion & Audience Engagement
Content Curation & Thought Leadership
Operational Excellence