“I believe great events don’t just happen—they are intentionally designed to shape perceptions and build strong brands.”
Prapti Malhotra is an entrepreneurial innovation strategist who crafts large-scale experiences and global campaigns. Passionate about connecting people, she uses technology and unconventional thinking to create high-impact, future-shaping projects for brands. She has navigated complex challenges with a fearless spirit and a knack for unconventional thinking underlined by successful business outcomes.
Her expertise lies in leveraging technology, communication, data and strategy to deliver impactful results. She believes in the philosophy of “Don’t watch the clock; do what it does“
With a strong technical aptitude paired with creative thinking, she has successfully run projects that have had high ROI.
Key Highlights:
Proven ability to identify opportunities, develop strategic growth plans and drive revenue generation.Extensive experience in planning and executing multi-million dollar global events including sporting ceremonies, awards IPs, festivals, concerts and campaigns in over 15 countries.Successfully led the growth of a bootstrapped venture during the economic challenges of COVID-19.Adept at navigating diverse cultural contexts.
Core Skills:
- Event & Brand Management Strategy
- Experiential Event Concepts
- Cross-Functional Collaboration
- Creative Content Strategy
- Market Penetration & Growth
- Customer Engagement
- Global Activations & Project Management